Category Archive

Here at TicketBiscuit, we pride ourselves on our great relationships with our clients. Today, we would like to highlight one of our first clients, The Comedy Club Stardome and its founder, Bruce Ayers. I spoke with Bruce today, which allowed me to understand the history behind his success, and to discuss the value of the relationship between TicketBiscuit and The Stardome.

The Stardome has a very interesting history, and has come a long way to become what it is now: a distinguished, first-class entertainment venue that offers excellent customer service (not to mention great food, drinks, and world-renowned comedians.) Bruce Ayers has also come a long way, from being a salesman of everything from insurance to L’Oreal Cosmetics, to being named Birmingham’s Small Business Man of the Year.

It all started in 1983, when The Comedy Club first opened its doors, and the likes of Tim Allen, Sinbad, and James Gregory (unknowns at the time) first appeared on stage. The city of Birmingham appreciated the humor and embraced The Comedy Club as a favorite venue where they could enjoy a few laughs when life got difficult. Throughout the next 20 years, the Club dealt with moves, blizzards, and eventually a fire that would destroy the entire building. Bruce Ayers did not give up. With the support of the community that came to love the venue, he rebuilt The Comedy Club to include double the original capacity, banquet facilities, and a Las Vegas style showroom.

I think the secret to the Club’s success is Bruce’s desire to create a venue that, as he put it, “could stand the test of time and also evolve with the times.” He said that, most importantly, this includes the technology that serves as the backbone of the venue -the computers, software, and online presence– that is so invaluable to a company’s success. This is where TicketBiscuit came in. Through a fateful family connection, Bruce got in touch with Jeff Gale, the CEO of TicketBiscuit, and the two talked about how cool it would be to form a relationship and, also, to help The Comedy Club form an online presence. In the past, Bruce had to struggle with searching, recording, and keeping up with ticket reservations. TicketBiscuit provided the answer.

After trying the software and TicketBiscuit’s now-proven system, Bruce noticed how solid the entire program is. He loved the brilliance of the process, the ease of selling and keeping track of tickets, and the incredible support that ‘Biscuit employees provides. He went on to praise not only the brainpower of the staff members, but also their ability to stay on the edge of the technology of the times (which, in turn, helps him and his business keep up with such important trends as viral marketing.) Overall, he said that the thing he likes most about TicketBiscuit is that it’s rock solid, and that both the client and the company have the same motivation and the same end goal: to sell tickets and provide excellent customer service. For these reasons and more, a couple of years ago, Bruce decided to help TicketBiscuit with testimonies about the company and how it has helped Stardome grow and succeed further. This mutual, symbiotic relationship is a testament to the hard work, skill, and overall dedication that both the ‘Biscuit and The Stardome continue to strive for.

The Comedy Club Stardome has undergone many changes in its 28-year history. But one thing that has not changed is the welcoming atmosphere one feels when walking inside the venue. The Stardome has always been family owned and operated, and prides itself on its relationships with not only customers, but also employees.

So if you are in the mood for a few laughs, a good dinner, and a welcome from a truly hard-working family, do not hesitate to catch one of the many fantastic shows at the Stardome.

Just a few of the names that will be coming to The Comedy Club this summer:

• Roy Wood Jr. (June 15-20) – a great, energetic comedian featured on Last Comic Standing
• Henry Cho (June 24-26) – the famous “Asian with a Southern accent” serving up a great hour of laughs
• Rodney Carrington (July 6-11) – Rodney combines hilarious standup comedy teamed up with original parody songs for one side splitting show
• Jennifer Coolidge (July 16-18) –known for her supporting roles in many comedy movies and guest spots on television. She is best known for playing “Stifler’s mom,” the consummate “MILF,” in the American Pie films
• Lisa Lampanelli (August 13-15) – a truly talented comedian-ess heralded by Jim Carrey to be “more than a standup – a standout”