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If you weren’t living under a rock today, you probably heard that Google released a new web browser called Chrome. Initial reviews of the web browser have been extremely positive: here’s what TechCrunch and Scoble had to say. We’ve been doing some testing at The Biscuit and TicketBiscuit seems to run extra fast in Chrome.
Give it a try and let us know what you think. Post your comments here or send us feedback at support@ticketbiscuit.com. As always, thanks for using The Biscuit!
Those of you who follow the blog will remember a couple of weeks ago when I cited Marianne Jennings, ticket industry expert and former professor of mine, who, during her keynote at the NATB conference in July, said that Ticketmaster ought to be kicked out of the secondary market. That topic got the most press but it was the broader topic of the presentation that got my attention: The Seven Principles of the Ticketing Industry and What They Mean for its Future.
At the Biscuit, we strive on a daily basis to create innovations to help shape the future of the ticketing industry. We look at the REAL DATA behind ticket sales, and through the identification of trends like increasing percentages of online purchases, or the relative power of purchase suggestion through viral networks, we’re able to innovate and create products to help our clients sell more tickets. So, the insight provided by these principles is very useful to us, as I think it should be for anyone who sells tickets. They address not only the nature of the industry, but also some psychological factors that must influence the way we do business as ticket sellers.
The Seven Principles of the Ticketing Industry (Source: Professor Marianne Jennings and Dr. Stephen Happel):
- Tickets for High-Demand and / or Limited Supply Events are Underpriced
- Underpriced High Demand and /or Low-Price Events Produce Queues
- Time is a cost
- Where There are Nuisances, There are Regulators
- Price Controls Don’t Work
- Allowing Market Participants to Structure Regulation of Their Market Adds Vertical Integration and/or Monopolies to Markets
- Regulation Without Full Information Will Thwart a National Ticket Market
What do these seven principles mean to you, and to the industry as a whole? I’ll share my thoughts on this, as well as the insights provided by Professor Jennings, in future posts. Stay tuned.
CareerBuilder.com published a survey today that illustrates the effect of pain at the pump. In a poll of 8700 workers across the United States, almost half of those responding said that they had to give up something in their social lives in order to make ends meet. Perhaps not surprisingly “eating out” and “entertainment” topped the list of extras abandoned.
I heard similar sentiments from a customer of ours, a live music promoter. Citing some recent stats, he said the live entertainment industry was down 15-20% from 2007. The economy is taking its toll on how we spend our leisure time.
What does that mean for companies in the entertainment biz? Not only must we consider lowering ticket prices, or holding fewer events, but we must also look at how marketing and promotional budgets are managed. Sales data from recent events should help you see who is still purchasing, so you can more effectively target your promotional tactics. People still want to enjoy themselves, you just have to make sure you’re talking to the ones that will actually choose to spend.
Juniper Research: 400 Million Mobile Ticketing Users by 2013
October 23, 2008 in Commentary, new tech, research | Tags: Apple, blackberry, iPhone, Juniper, mobile, NFC, RIM, ticketing | by ehoush | No comments
New research released by Juniper states that by 2013 there will be 400 million people using their mobile phones to buy tickets. This makes a lot of sense and seems like a logical next step in the evolution of mobility and Internet transactions. When I worked at Intel, they called the phenomenon “convergence” - that the line between computers and cell phones would gradually blur. Couple this with the fact that people are increasingly willing to purchase online, and voila- the boom of mobile ticketing.
As I have stated before, major roadblocks in the proliferation of this technology are bar code reading issues, lack of reader infrastructure and availability of near field communications (NFC) handsets.
Here’s a link to the full article just in case you’re made of free time, but the salient points are these:
What do you think? Would you be comfortable purchasing tickets over your mobile phone?