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FOR IMMEDIATE RELEASE
May 28, 2009 – LOS ANGELES, CA, – The Jon Lovitz Comedy Club opens its doors this weekend, and Co-Owner Frank Kelley isn’t shy about his aspirations – he wants to have the top club in Los Angeles. The idea, according to Kelley and Lovitz, is to offer an alternative to the dimly lit showroom and common black-box stage – “the club will be bright and tropical,” according to their website.
But building a unique club with marquee talent is only part of the equation when the pockets of Americans are feeling the pinch, and most are making cuts to their discretionary expenses like live entertainment. Clubs like Lovitz’s may be competing with literally hundreds of other entertainment events on any given night. To get and keep the attention of potential ticket buyers, Comedy Club owners like Lovitz and Kelley are increasingly turning to Social Media. From Twitter to Facebook and YouTube, the comedy industry is realizing that the online space is a fertile environment for nurturing their fan base.
TicketBiscuit , a ticketing system provider headquartered in Birmingham, Alabama, offers several features that help comedy clubs promote their events via popular social networks. Lovitz and Kelley became TicketBiscuit clients earlier this year.”When Jon and I decided to open our own club, I knew what I needed my ticketing system to do to help run the business. TicketBiscuit is perfect for us.” One of the most popular features of TicketBiscuit is the ability of the system to instantly post event details to a client’s Facebook Page and keep them updated. Another feature, Promotozoa, enables web visitors and ticket buyers to share event information quickly across over 30 popular social networks and web sites.
TicketBiscuit CEO Jeff Gale says that the company will continue to find ways to make its ticketing system help clients sell more tickets and foster online fan interaction. “Businesses are beginning to learn more and more about the importance of social networks and how to build community – our system makes that process much easier.”
Another Los Angeles club, the World Famous Comedy Store, recently became a TicketBiscuit client as well. Marketing Director Alf LaMont says of the relationship: “TicketBiscuit blew us away. The marketing tools they provide really help us sell more tickets. From Facebook integration, to the automatic website updates, to the built- in email blast engine, to the mobile phone ticketing– TicketBiscuit was the obvious choice for us.”
About TicketBiscuit: TicketBiscuit, founded in 2001, provides proprietary, web-based ticketing systems and box office software to over 400 venues and 200 clients nationwide, including over 20 of the nation’s top comedy clubs. Learn more at www.ticketbiscuit.com.
On any given night at The World Famous Comedy Store in West Hollywood, you’re likely to catch a routine from some of the most well known comedians of today. Since 1972, the three room venue has been the epicenter of standup comedy in the US and the home away from home for rising comedy stars. Legends such as Jim Carrey, David Letterman, and Eddie Murphy are among its alumni.
That’s why we’re pretty excited to now call the Comedy Store a client of ours. Welcome to the family, guys! (check out the Comedy Store’s website at www.thecomedystore.com and follow them on twitter: www.twitter.com/comedystore )
Those of you who subscribe to our newsletter or follow us on Twitter already know this, but nonetheless we’re fired up to announce that TicketBiscuit has been selected as the official ticketing provider for the Rick and Bubba Show! Some of you may have heard them talk about us on the radio this morning – we’ll be providing Rick and Bubba with our state of the art software to automate their Golden Ticket Process as well as helping them ticket other events as they come along.
Rick and Bubba Golden Tickets POWERED BY TICKETBISCUIT
For those of you who may not be “in the loop,” the Rick and Bubba show is a daily talk radio show carried in about 60 markets nationwide from Georgia to Alaska. They reach literally millions of listeners on a daily basis. Their studio features “Golden Ticket” seats where listeners can come and watch the show live. I listen to Rick and Bubba often, and one day a couple of months ago heard about their problems keeping track of the golden tickets and their desire to put a ticketing system in place that would automate the process. I thought- “perfect fit!”
Big props to Scott “The Tech Guy” Ferguson for working with us to get the Biscuit implemented with Rick and Bubba. You’ll see the Golden Tickets link live on rickandbubba.com starting Monday January 12.
I found some very cool news in my inbox this morning. One of our newest BattlePass clients, Xtreme Fighting Championships, has inked a very cool deal with MTV.
XFC President John Prisco and crew put on shows in Tampa to crowds averaging over 10,000, making him the largest regional promoter in the United States. In this deal, the XFC will host tryouts for the MTV reality show “Made”, the winning contestant will then train at the XFC training facilities, and the newly made fighter will debut on the April 18 fight card in Knoxville, Tennessee. The “made” episode will air in 2009.
John is a savvy promoter, so say the least. I encourage anyone in the marketing or public relations fields to read his Anatomy of a Fight Promotion series on mmajunkie.com. His strategy is pretty straightforward: tell an honest story, tell a compelling story, and aggressively court the “free” media to help you tell your story. This MTV deal is evidence of that strategy in action. How much free community exposure will John’s operation get when MTV comes to town and hosts tryouts? How much free national exposure will the XFC brand and franchise-able training facilities get when the show airs on MTV?
John knows the difference between commercials and media – commercials create awareness, media creates action. Oh, and media is a LOT cheaper.
This is where Elite XC got it wrong. They spent too much money too quickly and failed to establish a brand that could compete with the UFC. I don’t know if Prisco is interested in competing per se with the UFC, but it is apparent he has the foundation and skills to carve out a significant share of the market for the sport. And we’re in his corner.
The Melting Point in Athens, Georgia is the latest live music venue to upgrade their online ticketing and get “Powered by the Biscuit”. In a conversation with Shelby Wright of the Melting Point, she said they chose TicketBiscuit becuase of ease of use and robust reporting. Thanks to Shelby and her team; we’re glad to have you on board!
