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TicketBiscuit is excited to welcome Todd Coder to our team! Todd begins work for TicketBiscuit on November 10 and will be laser-focused on spreading the ‘Biscuit love to the nation’s best music venues.
And Todd knows music. He originally joined WorkPlay as talent buyer in 2006, and has been instrumental in establishing it as one of the top music and entertainment venues in the nation. Consistently voted best music venue in Birmingham by its patrons, Todd introduced an increased frequency of nationally recognized artists to the WorkPlay Theatre and WorkPlay Soundstage. Over the last year, he produced a ton of events outside of WorkPlay, among them the Hangout Beach, Music & Arts Festival, the Concerts for the Coast Series which included Bon Jovi and Brad Paisley, and Back to the Beach 2010 featuring Vince Gill & Mary Chapin Carpenter.
Todd’s new position with TicketBiscuit is part of a unique arrangement that we envision will be mutually beneficial to both TicketBiscuit and WorkPlay. In addition to his role with us, Todd will also continue to book national and regional talent for WorkPlay, while transitioning day-to-day duties to WorkPlay staff. Our CEO, Jeff Gale, explains: “Todd’s renown as a music industry expert and extensive network will unlock opportunities for TicketBiscuit to gain new marquee clients, and TicketBiscuit’s reputation and resources will help Todd establish new relationships and bring more national talent to Birmingham at WorkPlay. Everybody wins, especially Birmingham.”
Drop Todd a line at tcoder@ticketbiscuit.com .
Wow. While doing a little morning web surfing today I watched as one of our ticketing competitors crashed during a high demand onsale. The drama unfolded on Twitter as legions of angry fans cried FAIL. It reminded me of the Live Nation / Phish disaster from last year, though this appeared to be a much smaller event.
The fact of the matter is, there are very few ticketing providers that can handle extreme ticket demand. We’re proud to say that we’re one of them, as recently proven by our management of the ticketing for Garth Brooks’ Benefit Concert for the Sun Valley Summer Symphony, which took place yesterday (Sunday, August 1).The Sun Valley Summer Symphony entrusted TicketBiscuit with this event by allowing us to secure the ticketing rights to the concert in 2009.
The tickets went on sale over a month and a half in advance. We instantly saw demand equal to several times the supply of tickets available, and we sold them all within minutes. That sort of phenomenal spike in demand is difficult to manage, but TicketBiscuit proved our solution has the ability to handle it.
The best part is that we’re able to provide this level of reliability to our clients without a lot of additional cost to them. As demand increases, computing capacity is added via Amazon EC2 in real time. We’re able to bring on an arsenal of additional servers within seconds, and ensure that no ticket buyer has a frustrating experience due to website timeouts. After demand subsides, the solution scales back to normal operating levels. Since we only add capacity when it’s needed, we’re able to provide the capability at a drastically lower price point.
Sun Valley Summer Symphony Executive Director Jennifer Teisinger says,”From the onset [TicketBiscuit] has been fantastic. Not only is their software smart, reliable, and robust, but the service and attention we’ve received throughout the process has been remarkable. I’d recommend them to anyone.
We never stop thinking of cool ways to help our clients sell more tickets. Today, we’re launching the TicketBiscuit Affiliate Program to the general public.
How does it work?
The concept is pretty simple actually – website owners, bloggers, and publishers link to our events from their website or blog, and we pay them commissions on referred ticket sales.
How did we do it?
First, we took our massively cool legion of clients and their ever-expanding multitude of awesome events.
Next, we built an easy, intuitive way for web publishers, bloggers, and site owners to tap into those events.
And finally,we topped it off with a generous commission structure. One that even pays commissions for presale tickets or ticket purchases made within 24 hours of when tickets first go on sale to the public (unlike that other, less awesome ticket affiliate program).
Where can I learn more?
Check out our affiliate program page to learn more, sign up now, or email affiliate (at) ticketbiscuit.com.


