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For those of you in the Birmingham area, be sure to pick up a copy of today’s Birmingham News. It features a story about the Biscuit on the front page of the Money section.
http://www.al.com/business/birminghamnews/news.ssf?/base/business/122770359357760.xml&coll=2
They even included a sweet shot of Biscuit partner Bruce Ayers, owner of the Comedy Club at the Stardome, and a bearded Jeff Gale, CEO of the Biscuit. Thanks to Roy Williams for showing us some love.
We never stop innovating to help our clients sell more tickets. That’s kind of become our motto here lately. We’ve been quietly building the Facebook integration for a few weeks and beta testing it to the hilt, and I am happy to say our super genius dev team has done it yet again.
Now, when you set up an account in TicketBiscuit, you can automatically publish your event to your Facebook page. If you update the event, it will be updated on Facebook as well. There is simply no easier, quicker, or cooler way to connect with your fans and keep them in the loop.
I know what many of you are thinking: “I don’t have time for some kid’s toy!” But think again. Rapidly approaching 100 million registered users worldwide, the Facebook community is expanding into all demographic categories. Those 25- 40 year olds with deep pockets? Over 11 MILLION are registered on Facebook in the United States alone. That will probably be 12 million by the end of the month. The takeaway is that this ain’t just a kids toy. It is a serious marketing tool and can reap mucho benefits. (UPDATE: read this blog post if you’re still not convinced)
Check this page out to learn more about Facebook Pages. Here’s another overview page about the other business products you can get.
If you’ve already set up a Facebook account and want to get this feature hooked up pronto, give us a call.
(Full Press Release: TicketBiscuit Ticketing System adds Automatic Facebook and Eventful.com Integration)
Yesterday we continued our absolutely frenetic pace of innovation and released what I feel is probably the coolest TicketBiscuit enhancement since print at home tickets. It represents a HUGE step forward in ticketing, and will definitely help our clients sell more tickets.
You can now publish your events AUTOMATICALLY to Eventful.com
You may have remembered our tip on how to sell more tickets from a couple of weeks ago- when we introduced a lot of you to Eventful.com. For those of you who missed the post, Eventful.com is an event aggregator site- they maintain a comprehensive listing of local events in cities nationwide. It is a very cool service and as of last count had upwards of 7 million users.
Well, thanks to our team of super genius developers at TicketBiscuit, we’ve now made the process of adding your event to Eventful.com as easy as clicking a button.When you set up your event, it will be automatically populated to Eventful and kept up to date as you update it in TicketBiscuit.
Seven MILLION more sets of eyes. Zero additional effort.
We’ve got more innovations like this in the pipe coming your way soon, all geared toward helping you have more successful events and helping you sell more tickets. If you have ideas or enhancements that you feel would be useful to your business, we’d love to hear them. Just drop us a line and let us know.
Last week we added a couple of clients that I’m pretty thrilled to have on board.
Jackopierce
Jackopierce is an acoustic rock band. Jack O’Neill and Cary Pierce formed the group in 1988 and they released six albums up through 1997. These guys were really popular when I was in college, and they even came to the BSC campus once and played a live set (they are GREAT live). After a decade long split, the band recently reunited and are touring again – you can catch the dates on their website.
Jackopierce is putting together a limited access show at the Star Hill Ranch in Texas for May of next year, and they chose the Biscuit to ticket the event. If you’re going to be in or around the Texas Hill Country in mid-May of next year, this should be very cool- stay tuned to www.jackopierce.com for details.
Roy Englebrecht
Roy Englebrecht is owner of Roy Englebrecht Promotions, California’s third largest boxing promotions company, and Roy Englebrecht Events. Roy has managed one of the most successful professional boxing shows, the Battle in the Ballroom, for 22 consecutive years. Jeff and I flew out to Orange County in early September to meet with Roy and discuss ticketing his events with BattlePass. Last week, we inked the deal – BattlePass will be the official ticketing company of the Battle of the Ballroom series for 2009, and we will be the official ticketing company of Roy’s Fight Promoter University. This is a huge step for us and looks to be a promising relationship. Check out the Battle in the Ballroom site.
Having proven talent and legendary industry players like Jackopierce and Roy Englebrecht seek us out and choose us to do business with is a great feeling of validation. It shows that our efforts are paying off, and TicketBiscuit is emerging as the premier choice in ticketing. Welcome to the family, guys!
We’d like to welcome Brian Ellis to TicketBiscuit! Brian comes to us from Vertigo Software in Point Richmond, Califormia, joining the team September 29 as a Senior Software Engineer. Brian has several years experience in everything from Sharepoint to Silverlight. He is a Microsoft Certified Database Administrator, a Scrum Alliance Certified Scrum Master, and a University of South Alabama Research Scholar. Brian has spent his career making software better, and we are excited about him joining the team.
Check out Brian’s Linked In Profile: http://www.linkedin.com/in/cisellis
Our very own Chief Operating Officer John Burdett was quoted in the online edition of the Wall Street Journal today, in an article about recent rankings of Executive MBA Programs. You can find the article here:
http://online.wsj.com/article/SB122244975223379303.html
Congrats John!
Subliminal Messages
October 17, 2008 in Commentary, Company News, Musings | Tags: advertising, marketing, SEMC, subliminal | by ehoush | No comments
We’re back from the Southeastern Museums Conference today. SEMC is an annual event that pulls together museum directors and operators from the region and gives them the opportunity to share best practices and ideas with each other. They were a great crowd, and we had a very successful time introducing the Biscuit to them. A special shout out to Bob, Rachel, and Kimbelee from Sloss Furnaces - it’s always nice to see familiar faces at those events.
Today I read a great post by Shariar Amin on Subliminal Marketing. This got me thinking: isn’t it a bit ironic that we find it okay to splash product placements all over movies but the practice of flashing an image for 1/3000th of a second is outlawed? (By the way, Shariar’s post is not entirely factually accurate - for the full story on subliminal advertising check out snopes)
I remember earlier this year KFC got into hot waterwith one of their commercials promoting a new sandwich. At one point in the commercial a message flashed on the screen that said you could get the sandwich for free if you mentioned a secret code word while you were ordering. The ironic thing is, you would have had to have TiVo or some sort of DVR to rewind and find the hidden message. They did another spot where they hid a dollar bill in the lettuce on a sandwich. Of course, the mere word of mouth made the campaign wildy successful.
Maybe that’s the take away- by trying to be subliminal and getting busted, everyone will talk about your ad, and you’ll get the exposure you crave. We’re always looking for new and cool ways to spread the word about the Biscuit- so what do you think? Should we dabble into the subliminal?
Maybe we should be more subliminal than this....