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Wow. While doing a little morning web surfing today I watched as one of our ticketing competitors crashed during a high demand onsale. The drama unfolded on Twitter as legions of angry fans cried FAIL. It reminded me of the Live Nation / Phish disaster from last year, though this appeared to be a much smaller event.
The fact of the matter is, there are very few ticketing providers that can handle extreme ticket demand. We’re proud to say that we’re one of them, as recently proven by our management of the ticketing for Garth Brooks’ Benefit Concert for the Sun Valley Summer Symphony, which took place yesterday (Sunday, August 1).The Sun Valley Summer Symphony entrusted TicketBiscuit with this event by allowing us to secure the ticketing rights to the concert in 2009.
The tickets went on sale over a month and a half in advance. We instantly saw demand equal to several times the supply of tickets available, and we sold them all within minutes. That sort of phenomenal spike in demand is difficult to manage, but TicketBiscuit proved our solution has the ability to handle it.
The best part is that we’re able to provide this level of reliability to our clients without a lot of additional cost to them. As demand increases, computing capacity is added via Amazon EC2 in real time. We’re able to bring on an arsenal of additional servers within seconds, and ensure that no ticket buyer has a frustrating experience due to website timeouts. After demand subsides, the solution scales back to normal operating levels. Since we only add capacity when it’s needed, we’re able to provide the capability at a drastically lower price point.
Sun Valley Summer Symphony Executive Director Jennifer Teisinger says,”From the onset [TicketBiscuit] has been fantastic. Not only is their software smart, reliable, and robust, but the service and attention we’ve received throughout the process has been remarkable. I’d recommend them to anyone.
