Ticketmaster announced today that is is cutting about 5% of it’s global workforce, mostly from online operations. This should come as no real surprise, as TicketMaster’s growth strategy as of late has been to buy companies (Paciolan, GetMeIn, TicketsNow, etc.) rather than innovate and win new business. While the move probably makes a lot of sense due to elimination of duplicate jobs in the acquired entities, but I think it signals something broader.
Seth Godin blogged a couple days ago about acting small and thinking big. TicketMaster has the opposite problem. They think small and act big. This act, while it will help in the short term, will not help them compete. They ignore customers and enjoy being the 500 pound gorilla.
Well enjoy it while it lasts, TicketMaster. Because we are coming. Every day we are investing in our online ticketing system help our clients sell more tickets, and your clients are noticing.


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