We’re back from the Southeastern Museums Conference today. SEMC is an annual event that pulls together museum directors and operators from the region and gives them the opportunity to share best practices and ideas with each other. They were a great crowd, and we had a very successful time introducing the Biscuit to them. A special shout out to Bob, Rachel, and Kimbelee from Sloss Furnaces - it’s always nice to see familiar faces at those events.

Today I read a great post by Shariar Amin on Subliminal Marketing. This got me thinking: isn’t it a bit ironic that we find it okay to splash product placements all over movies but the practice of  flashing an image for 1/3000th of a second is outlawed? (By the way, Shariar’s post is not entirely factually accurate – for the full story on subliminal advertising check out snopes)

I remember earlier this year KFC got into hot waterwith one of their commercials promoting a new sandwich. At one point in the commercial a message flashed on the screen that said you could get the sandwich for free if you mentioned a secret code word while you were ordering. The ironic thing is, you would have had to have TiVo or some sort of DVR to rewind and find the hidden message. They did another spot where they hid a dollar bill in the lettuce on a sandwich. Of course, the mere word of mouth made the campaign wildy successful.

Maybe that’s the take away- by trying to be subliminal and getting busted, everyone will talk about your ad, and you’ll get the exposure you crave. We’re always looking for new and cool ways to spread the word about the Biscuit- so what do you think? Should we dabble into the subliminal?

Maybe we should be more subliminal than this....

Maybe we should be more subliminal than this....