Comments on: Ticket Selling Tip: Now is the Time to Make Convenience Fees Disappear http://blog.ticketbiscuit.com/2008/09/17/ticket-selling-tip-now-is-the-time-to-make-convenience-fees-disappear/ Ticketing Commentary, Research, Rants, and Reviews Sun, 02 Jan 2011 16:04:12 +0000 hourly 1 http://wordpress.com/ By: Jeff Gale http://blog.ticketbiscuit.com/2008/09/17/ticket-selling-tip-now-is-the-time-to-make-convenience-fees-disappear/#comment-38 Wed, 17 Sep 2008 22:01:00 +0000 http://ticketbiscuit.wordpress.com/?p=191#comment-38 I don’t have any hard data to back this up (yet), but I firmly believe that a ticketbuyer is much more willing to buy a $25 ticket with no fees, than a ticket that is $22 with a $3 fee. Or even a $24.99 ticket with a $0.01 fee.

It has always boggled my mind why ticketing is one of the only – if not THE only – industry where one of the costs of doing business is broken out separately when displayed to the customer. The customer doesn’t want to see the cost of the ticketing service any more than they want to see the cost of the venue rental, or the gas bill for the tour bus, or the salary of the guitar tech, or any of the other costs that go into putting on an event.

I actually do believe that Ticketmaster “…introduced the concept of a convenience fee”, although I don’t have any hard evidence of this either. Regardless, I believe it’s an antiquated concept, and one which hopefully will soon be a not-so-fond memory.

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