People, in general, hate convenience fees.  Being in the ticketing business, that’s something we hear on a daily basis.  Ticketmaster may not have introduced the concept of a convenience fee but they certainly are the preeminent harbinger of hated fees in most peoples’ minds. So if so many people hate the fees, why not get rid of them? Well, Ticketmaster is now a publicly traded company. Getting rid of fees would destroy their entire business model, and executives would probably spend some time in prison. Not good. Even with the ascendance of Live Nation as a formidable competitor to Ticketmaster, fees will be a part of the equation – we are stuck with them.

The problem with fees arises with the perception that the Internet is free, therefore all strictly internet based transactions should be free. If I can order tickets with MY computer over MY internet connection and print them out with MY ink, what am I paying you fees for?

Okay, so fees are hated. But, can ticket sellers do anything about convenience fees?  YES. Savvy ticket sellers will make them transparent. Solutions like ours allow venues, promoters, and artists to roll the fees into the ticket price and appear invisible to the customer. Will customers complain of higher ticket prices? Temporarily, but right now folks are used to paying more for everything – you needn’t look far to find another doom and gloom story about the economy.  The risk is that a price bump will impact sales, but you can likely look at past sales data to mitigate that risk. The “no convenience fees” approach can even be an effective marketing tool, since it is so rare. Your web sales will DEFINITELY increase, sales through your more expensive channels (phone, walk up) will decrease, and in the end, you will make more money.

Interested in trying it? Give us a shout and we’ll show you how.