If you haven’t yet heard of or used Eventful, you are missing out on a world of free promotion for your venue or event. Eventful is (according to their website) “the leading events website which enables its community of users to discover, promote, share and create events.”

Okay, anyone could say that. But the stats back up their story:

  • 4 MILLION events posted online
  • 600,000 monthly visitors (according to compete.com)

That’s a LOT of eyeballs, so merely posting your events to Eventful.com will increase ticket sales. BUT, Eventful has an even cooler feature that all promoters should know about. It’s called “Demand.” Again, from their site:

“Eventful’s unique Demand service empowers users to influence where their favorite performers, candidates and other celebrities appear by creating viral grass-roots campaigns to “Demand” them in their town. Tens of thousands of musicians, comedians and political candidates use Eventful Demand to engage with millions of their fans and supporters to find out where they are in Demand.”

How do you use it as a promoter?
1. Visit www. eventful.com
2. Use the button under the eventful logo on the top left to select your location

3. Click the “Demands” Button in the navigation bar at the top.

4. Select   “Near You” under the “By Location” section on the left hand side.

A quick search of my hometown (Birmingham, AL) shows that Plies, Dane Cook, and Pretty Ricky are the hot acts. You can search by performer type (Business, Comedy, Music, etc) to hone down the results. Find the hot acts, schedule the hot acts. Post your event to Eventful so all of the demanding fans can see it, and sell mucho tickets. Make sure you have Promotozoa hooked up to yourTicketBiscuit account so all of the demanding fans can invite their friends as well.

But even if you don’t use the Demands feature, you should use event aggregators to promote your events. Eventful is just one type of these event aggregator services. It is definitely the largest and most techno-advanced, with myspace and youtube integration and even an iPhone application.  Other similar services include upcoming.org (powered by Yahoo) and Going.com.

The bottom line: more eyeballs equals more tickets sold.