I love the Olympics. It’s partially the spectacle, partially the competition, but mostly the stories and legends that arise from Olympic competition. Like the one that unfolded last night.

Last night the 4×100 meter relay took place. If you missed it, here is the recap:

  1. The French team talked “smack” to the American team.
  2. Through three laps, it looked like the French team would win.
  3. On the last lap, Jason Lesak pulled off one of the most impressive comeback wins of all time, effectively quieting the Frenchies. Check out the video:

That guy cheering and screaming at the end? That’s Michael Phelps, who, thanks to Lesak’s miracle, is  still on track to make Olympic history. Well done, team.

Competition is invigorating, believe me. As TicketBiscuit competes daily with other  ticketing providers, I feel like Lesak sometimes. Though it looks like we’re at a disadvantage due to scale or market penentration or some announcement of venture capital infusions, I know that we have the right stuff to win. Our ticketing system is intuitive. Our technology is bulletproof. Our service is unparalleled. And, we have a laser focus on helping our clients sell more tickets and helping them realize more per-ticket profit. Winning won’t happen overnight, but we are catching up daily.