I really don’t know why I’ve never heard of this before. Orange RockCorps started in the US in 2003 “to act as the bridge between communities in need and young adults in a position to help.” The group organizes volunteering events, then rewards volunteers with exclusive concert tickets.

http://www.guardian.co.uk/society/2008/jul/10/rockcorps.volunteering?gusrc=rss&feed=society

While the article does present a negative side to this idea - that volunteering should be altruistic – I agree with Orange RockCorps founders that it is a great way to mobilize young folks.

Kudos all around, guys.

Orange RockCorps Website