FOR IMMEDIATE RELEASE
May 28, 2009 – LOS ANGELES, CA, – The Jon Lovitz Comedy Club opens its doors this weekend, and Co-Owner Frank Kelley isn’t shy about his aspirations – he wants to have the top club in Los Angeles. The idea, according to Kelley and Lovitz, is to offer an alternative to the dimly lit showroom and common black-box stage – “the club will be bright and tropical,” according to their website.
But building a unique club with marquee talent is only part of the equation when the pockets of Americans are feeling the pinch, and most are making cuts to their discretionary expenses like live entertainment. Clubs like Lovitz’s may be competing with literally hundreds of other entertainment events on any given night. To get and keep the attention of potential ticket buyers, Comedy Club owners like Lovitz and Kelley are increasingly turning to Social Media. From Twitter to Facebook and YouTube, the comedy industry is realizing that the online space is a fertile environment for nurturing their fan base.
TicketBiscuit , a ticketing system provider headquartered in Birmingham, Alabama, offers several features that help comedy clubs promote their events via popular social networks. Lovitz and Kelley became TicketBiscuit clients earlier this year.”When Jon and I decided to open our own club, I knew what I needed my ticketing system to do to help run the business. TicketBiscuit is perfect for us.” One of the most popular features of TicketBiscuit is the ability of the system to instantly post event details to a client’s Facebook Page and keep them updated. Another feature, Promotozoa, enables web visitors and ticket buyers to share event information quickly across over 30 popular social networks and web sites.
TicketBiscuit CEO Jeff Gale says that the company will continue to find ways to make its ticketing system help clients sell more tickets and foster online fan interaction. “Businesses are beginning to learn more and more about the importance of social networks and how to build community – our system makes that process much easier.”
Another Los Angeles club, the World Famous Comedy Store, recently became a TicketBiscuit client as well. Marketing Director Alf LaMont says of the relationship: “TicketBiscuit blew us away. The marketing tools they provide really help us sell more tickets. From Facebook integration, to the automatic website updates, to the built- in email blast engine, to the mobile phone ticketing– TicketBiscuit was the obvious choice for us.”
About TicketBiscuit: TicketBiscuit, founded in 2001, provides proprietary, web-based ticketing systems and box office software to over 400 venues and 200 clients nationwide, including over 20 of the nation’s top comedy clubs. Learn more at www.ticketbiscuit.com.
